The global fashion industry continues to evolve, and competitions like the MAXXAM x Graduate Fashion Foundation (GFF) collaboration play a pivotal role in discovering the next generation of creative talent. In 2026, four outstanding womenswear finalists have been officially named, showcasing innovation, sustainability, and forward-thinking design.

---

What is the MAXXAM x Graduate Fashion Foundation Competition?

The MAXXAM x Graduate Fashion Foundation competition is one of the most exciting platforms for emerging fashion designers globally.

Now in its second year, the collaboration brings together:

• MAXXAM textiles – known for innovative seamless, four-way stretch fabrics
• Graduate Fashion Foundation (GFF) – a leading organisation supporting young fashion talent

The competition challenges students to create a trend-led womenswear capsule collection using MAXXAM’s signature textile innovation.

Key Design Brief (2026)

Participants were required to:

• Design a Spring/Summer 2027 womenswear capsule collection
• Focus heavily on athleisure and swimwear
• Create multi-functional, interchangeable garments
• Ensure versatility from beach to gym to evening wear

This brief reflects modern consumer demand: flexibility, sustainability, and style in one wardrobe.

---

Meet the Four MAXXAM Womenswear Finalists 2026

After a highly competitive selection process, four designers were chosen for their exceptional creativity, technical skill, and commercial awareness.

1. Hisham Ramadan – Marine-Inspired Performance Fashion

Hisham Ramadan impressed judges with a concept inspired by the fluid movement of seahorses.

Key Design Elements:

• Layered construction
• Panelled silhouettes
• Ocean-inspired gradient tones
• Lightweight, breathable MAXXAM fabrics

His collection blends technical sportswear with feminine aesthetics, offering a modern interpretation of performance fashion.

???? His work stands out for combining functionality and uk news24x7 artistic storytelling, a key trend in contemporary womenswear.

---

2. Amy Brown – Retro Swimwear Meets Modern Versatility

Amy Brown’s collection, “The Swim Club: Volume 1”, delivers a nostalgic yet modern take on swimwear.

Highlights:

• Bold colour blocking
• Stripe detailing
• Mix-and-match separates
• Adaptable silhouettes

Her designs are playful, commercial, and highly wearable, making them appealing to both consumers and retailers.

???? The collection reflects the growing trend of multi-purpose wardrobe staples, perfect for travel and lifestyle flexibility.

---

3. Jenna Lad – Sustainable Coastal Aesthetics

Jenna Lad’s collection, “Coastal Layers”, draws inspiration from the British coastline.

Core Features:

• Abstract jacquard textures
• Layered silhouettes
• Soft mineral colour palettes
• Strong sustainability focus

Her work demonstrates a refined approach to eco-conscious fashion, aligning with the industry’s shift toward sustainability.

???? Jenna’s designs highlight how nature-inspired minimalism continues to influence modern womenswear.

---

4. Madeline Foex – Convertible & Timeless Design

Madeline Foex presented “MAXXAM x Opaline Swim”, a highly wearable and versatile collection.

Key Characteristics:

• Convertible garments (multi-way styling)
• Swimwear-to-daywear transitions
• Neutral, timeless palette
• Combination of structure and fluidity

Her designs focus on longevity and adaptability, which are increasingly important in today’s fashion market.

???? This collection embodies the concept of “less but better” fashion, prioritising versatility over volume.

---

Why This Competition Matters in 2026

The MAXXAM x GFF competition is more than just a student showcase—it represents the future of fashion.