Ladbrokes Coral Relaunches Affiliate Programme with Income Access

Imagine being part of an affiliate program that not only connects you with some of the biggest names in the gaming world but also equips you with cutting-edge tools to boost your earnings. That’s exactly what Ladbrokes Coral had in mind when they relaunched their affiliate programme, Ladbrokes Coral Partners, in partnership with Income Access back in January 2019. Fast forward to today—March 13, 2025—and this move continues to ripple through the iGaming industry, offering affiliates a golden opportunity to align with a powerhouse brand while leveraging top-tier technology.

We’ll dive deep into what this relaunch means for affiliates, why Ladbrokes Coral chose Income Access, and how this partnership has reshaped the affiliate marketing landscape. Whether you’re an affiliate marketer looking to maximize your revenue or just curious about the gaming industry’s inner workings, stick around—this one’s for you!

What’s the Big Deal About Ladbrokes Coral Partners?

Let’s start with the basics.

Ladbrokes Coral isn’t just any gaming company—it’s a titan in the UK betting and gaming scene. Acquired by GVC Holdings (now Entain) in March 2018, this multi-channel giant operates some of the most recognizable brands in the industry: Ladbrokes, Coral, and Gala. These names are synonymous with sports betting, casino games, bingo, poker, and even lotto products. Together, they form a trio that dominates the UK market and enjoys international recognition.

The Ladbrokes Coral Partners affiliate programme is the official gateway for marketers to promote these iconic brands.

When the company announced its relaunch with Income Access—a leading marketing technology provider under the Paysafe Group—it signaled a bold step toward optimizing growth and acquisitions. But what does that really mean for affiliates like you?

In simple terms, it’s about opportunity. The relaunched programme isn’t just a facelift; it’s a strategic overhaul designed to make affiliate marketing smoother, more profitable, and more synergistic across Ladbrokes Coral’s brands.

Think of it as a well-oiled machine built to help you succeed—whether you’re driving traffic to sports betting offers or pushing casino promotions.

Why Income Access? The Perfect Partner for Ladbrokes Coral

If you’re wondering why Ladbrokes Coral chose Income Access for this relaunch, the answer lies in trust and track record. Income Access isn’t new to the game—it’s been a trusted name in affiliate marketing for years, powering programmes for over 300 brands worldwide, including heavyweights like Betfred, Bet Victor, and Jackpotjoy.

For Ladbrokes Coral, the decision was a no-brainer. As Anat Schlesinger, Marcom Manager at Ladbrokes Coral Group, put it: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform.” This wasn’t about starting from scratch—it was about building on an existing relationship to create something even better.

Income Access brings a robust affiliate software platform to the table, packed with features like advanced reporting, campaign optimization tools, and seamless tracking.

For affiliates, this means you’re not just throwing links into the void and hoping for the best—you’ve got real-time data to see what’s working, tweak your strategies, and maximize your commissions.